For most professionals, LinkedIn is the first place recruiters and employers look. A strong, current profile increases the quality of opportunities that find you. This guide covers how to make yours compelling.
Get the essentials right
A professional photo, a headline that conveys value rather than just a title, and a well-written summary that tells your story. These are the elements people read first.
Make your experience evidence-led
Mirror the principle of a strong CV: describe achievements and impact, not just responsibilities. Keep it consistent with your CV but written for a slightly broader audience.
Signal and engage
- Use the 'open to opportunities' setting discreetly if searching
- Build a relevant network in your field and sector
- Engage thoughtfully with industry content
- Keep skills and endorsements current and relevant
Be discoverable
Use the language and keywords of your target roles so the right searches surface you. Discoverability is half the value of a strong profile.