Market mapping is the disciplined practice of identifying and understanding the full landscape of talent relevant to a role, sector or strategy. It transforms hiring from reactive guesswork into an informed, evidence-led decision. Here is what it delivers.
What market mapping is
A structured map of the relevant talent market — by organisation, function, seniority and location — capturing who the people are, where they sit and how they move. It is research, not recruitment.
Why it matters
Mapping reveals the true depth of the market, benchmarks your team against competitors, and de-risks critical hires and succession decisions before you commit.
How it is used
- Informing executive search and succession planning
- Benchmarking team structure and capability against peers
- Supporting market entry and expansion decisions
- Building talent pipelines for future roles
How Altera delivers it
Our Talent Advisory practice conducts rigorous market mapping as a standalone service or as the foundation of a search — giving you the full picture before you act.